In partnership with The McBride Impact, the Struggle of Love Foundation created Kidz Kreation: Ice Cream Business.
In this program, children learn the basic skills of a start-up business. The kids are responsible for all aspects of the company. Product development, packaging, marketing, advertising, sales, quality control, etc., are areas the kids are responsible for. Establishing a successful business that allows children to gain real-world experience is the object of this program.